We recognize that smoking alternatives continue to be the subject of conversation. We welcome dialogue, debate and data, and will register and publish results from vapor-related research we conduct.
We believe that vaping can have a positive impact when used by smokers, and can have a negative impact when used by nonsmokers. Our goal is to maximize the positive and reduce the negative.
These alternatives contain nicotine, which has not been shown to cause cancer but can create dependency. We believe that these alternatives are not appropriate for people who do not already smoke